Native

Native advertising messages that blend seamlessly into the editorial context, speaking the user’s language without disrupting the experience. Ideal for generating qualified attention and authentic interactions.

Key KPIs
Average CTR: 1.5x CTR growth from the first to the final campaign period, driven by contextual optimization
Landing Rate: up to +25% landing rate compared to standard delivery

Mobile
Desktop
Native
Native

Display

With display advertising, visibility becomes controlled and reach more strategic across selected, brand-safe inventory. The right format to build presence and support the funnel consistently.

Key KPIs
Brand Safety Rate: +22% impressions across brand-safe inventory
Viewability Rate: +20% viewability across controlled inventory

Mobile
Desktop
Display
Display

Rich Media
(by Ediscom Lab)

Interactive creatives that turn exposure into real engagement. Perfect for showcasing products, services and configurations in a dynamic way.

Key KPIs
Interaction Rate: +50% interaction rate vs. standard formats
Average Attention Time: 3.5x vs. standard formats

Mobile
Desktop

Ediscom Lab

Ediscom Lab is Ediscom’s creative & technology unit, dedicated to designing and developing innovative, interactive, and high-impact digital experiences.

From Interactive Web Experiences and Creative Custom Rich Media to Advergames, it creates solutions that combine creativity, technology, and gamification dynamics to drive interaction, participation, and measurable results.

Thanks to its 100% in-house approach, Ediscom Lab manages every project from concept to execution, integrating creative coding, immersive technologies, and custom digital solutions to give brands new ways to communicate with and engage their audiences.

Video

Video advertising brings high-impact storytelling to the most relevant moment and the right context. A format designed to maximize attention and message recall.

Key KPIs
Video Completion Rate: +33% VCR from the first to the final campaign period, driven by targeting optimization.

Mobile
Desktop

Proximity

Through proximity marketing, messages are triggered by location: when users are nearby, content becomes more relevant. An ideal format to drive real visits and measure impact through footfall data.

Key KPIs
Visit Rate: +12% visit uplift, measured as incremental footfall vs. baseline.

Drive to Store

Campaigns designed to drive real in-store traffic by combining geo-targeting, timing and creatives with a clear CTA. Every activity is built to increase visits and reduce drop-off along the path.

Key KPIs
Store Visit Lift: +15% store visit lift, with a higher visit rate among exposed users and clickers.

Mobile
Desktop

CTV

Incremental reach with CTV advertising, delivered across premium OTT environments with control over reach, frequency and delivery quality. Ideal for awareness and consideration strategies, supported by data-driven optimization.

Key KPIs
VTR: +5% completion rate vs. market average
Frequency: −25%, meaning less repetition and more efficient reach.

CTV

Get in touch
to learn more about Nativery

Advertiser
Publisher
English Italiano Español
Contact Us Contact Us
  • Custom Advertising. Real Outcomes.
Scroll down
Scroll for more
About Us

Nativery is a cutting-edge proprietary platform designed for native and display advertising.

Part of the Syneton Group and backed by over 6 years of experience in digital marketing, Nativery combines technology, creativity and first-party data to deliver tangible results for brands and publishers. IAB-certified.

+0

[ In Italy and abroad ]
Premium publishers

+0B

[ Per year ]
Impressions

+0

[ Markets ]
Italy, Spain, LATAM
Singles Days
Nuova Lancia Ypsilon
Blue Friday
Fiat MiCo Olimpiadi
Mercatò
Singles Days

Custom Advertising.
Real Outcomes.

Wuberone l'Originale
Mediamarkt
Dazn
Solutions

From visibility to action:
a solution ecosystem designed to help brands gain presence, relevance and measurable results.

01

Native

Native advertising messages that blend seamlessly into the editorial context, speaking the user’s language without disrupting the experience. Ideal for generating qualified attention and authentic interactions.

02

Display

With display advertising, visibility becomes controlled and reach more strategic across selected, brand-safe inventory. The right format to build presence and support the funnel consistently.

03

Rich Media
(by Ediscom Lab)

Interactive creatives that turn exposure into real engagement. Perfect for showcasing products, services and configurations in a dynamic way.

04

Video

Video advertising brings high-impact storytelling to the most relevant moment and the right context. A format designed to maximize attention and message recall.

05

Proximity

Through proximity marketing, messages are triggered by location: when users are nearby, content becomes more relevant. An ideal format to drive real visits and measure impact through footfall data.

06

Drive to Store

Campaigns designed to drive real in-store traffic by combining geo-targeting, timing and creatives with a clear CTA. Every activity is built to increase visits and reduce drop-off along the path.

07

CTV

Incremental reach with CTV advertising, delivered across premium OTT environments with control over reach, frequency and delivery quality. Ideal for awareness and consideration strategies, supported by data-driven optimization.

Platform

Proprietary platform and inventory

The platform is designed to make what’s complex simple.
Simple. Fast. Built to grow.
Our platform turns your media plan into real results.

Planning
Delivery
Optimization
Results

[  Inventory  ]

Network

Network of real, verified publishers

Reach

International reach (Italy, Spain and LATAM)

Impressions

350M+ monthly impressions

Advertiser

Nativery is powered by proprietary technology and algorithms that optimize delivery based on campaign objectives.

We activate media plans across a network of verified publishers in Italy and Spain, with premium placements designed to maximize inventory quality and contextual relevance.

Vertical

Immersive Data Impact
We activate data-driven strategies by integrating zero-party, first-party, third-party and contextual data based on page metadata. We build audience segments and targeting strategies designed to reach your audience and optimize campaigns according to the KPIs that matter most. Every activation is custom: strategy, setup and optimization are designed around your objective, with dedicated account support and real-time platform data to monitor performance and act quickly.

01

Technology
and Algorithms

02

Campaign
objectives

03

Delivery
Optimization

04

Maximize
inventory quality

Launch your campaign Launch your campaign
Publisher

Nativery provides proprietary technology and algorithms to enhance inventory value and maximize monetization in a controlled way.

By joining our network, you gain access to premium campaigns from leading brands and a complete offering of Native, Display, Rich Media and Video formats, aligned with your audience profile.

Categories

Every integration is designed to respect the editorial context and improve ad space performance: placements can be customized according to layout, UX and revenue objectives. We activate formats and placements designed to increase fill rate and value, while maintaining consistency and quality in the user experience.

Operations are simple and flexible: integration via API or JavaScript, WordPress and AMP implementation, with centralized management. Each publisher is supported by a dedicated account and can monitor real-time data directly in the platform, ensuring full control over performance and monetization.

Join our publisher network Join our publisher network